Why not something else like MetaCafe or Viddler or other video sharing websites? Why YouTube in particular? Let’s have a look at that now.
The First Thing Is That YouTube Is Owned By Google
In fact, it was only relatively recently that Google purchased them.
If you look at Google and what they’re on about, they’re in the money-making game. They’re interested in making money online.
That’s another thing. Google has deep pockets with money. They can fund a company like YouTube for years to come if they want to.
I think they’re the second most-visited website on the Internet right now. I think Google is #1. I’ve got to double check those stats there, but YouTube is significant.
. So just the fact that they’re behind YouTube means that they’re working hard to make YouTube as easy for you as possible to be successful.
If you look at the changes that YouTube has gone through since Google purchased them, you can see dramatic differences. You can see it in the AdSense program that’s been introduced in the YouTube videos.
YouTube Videos Rank In Google Search Results
So you’ve got that on your side. If you’re only submitting to YouTube, your chances of getting ranked in Google are so much higher compared to all the other video sharing sites. Ranking videos in google is very important, you can find the proper www.tuberankexplosionreview.com
It’s An Incredible Traffic Source
This is sort of an understatement, but if you look at YouTube, they just recently reached one billion views per day. I’m not even sure if we can visualize that number, but imagine one billion coins, you’d probably be able to fill up a whole stadium full of coins.
It’s a huge plus. If you’re not using this as a traffic generation source, you’re missing out.
I think with the example that I used, FreeMagicLive, we’ve only touched the surface. We’ve really just scratched the surface and we’re already sitting on 15,000 people on our email list.
It Is A Search Engine On Its Own
Perhaps YouTube will become the #1 site where people want to search for information.
Think about this. What are the implications? If YouTube is potentially going to become the #1 search engine in the world, what are the implications for your online business?
YouTube Is Not Just For Teenagers Anymore
This is a question that I’ve had from a lot of people. They say, “Sure, you were able to get success on YouTube, but your market is only for teenagers.”
Teenagers are still the highest number, but as you’ll see in some of these statistics, YouTube is great for other age groups as well.
These are people who have jobs and can afford to pay for something online. If you add up all these people, that’s far more than just the teenagers.
And you’ll see a similar trend here for the females. Look at these percentages of people who’ve watched YouTube videos in their lifetime.
YouTube Demographics Are Changing
It’s not just for the teenagers anymore. As those teenagers grow up, they become older, they start getting jobs, and they start moving into a different demographic themselves.
What we’re seeing here is a typical new technology adoption cycle. You may have seen what’s called the S-curve. It looks something like this, and this is a typical curve for new technology that gets introduced into a new market.
That means that you still have a window of two years to get your act together and to start doing stuff on YouTube, because this part of the market here, none of these people are on YouTube yet.
This is backed up by research done by the YouTube 2009 Report. It’s an independent research company that did the research for that.
Let’s move on. Think about the implications of these statistics. Think about these demographics and what that means for you as a business online.
What Are The Implications For Your Business Now?
There are already things you could do now that could help you get set up in the future for YouTube.
That’s why I think we’re really just at the start of the curve still. If you have to combine the whole statistics for the whole world, there’s going to be some very exciting things happening for YouTube. That’s my prediction.
The “YouTube Beach Head Strategy”
What is all this leading to? I’m a really strong believer in focus. I picked up this strategy. I’m calling it the YouTube Beachhead Strategy.
Jump on board and use them as your leverage. It’s about focused leverage, and focus in this case is focusing on YouTube.
Where did I get this idea from? I got it from a guy called Geoffrey Moore, an amazing thinker. He wrote a book called Crossing The Chasm for the high tech industry.
They get to this point here and they run out of customers. They fall into this chasm and you never hear of them again. They disappear.
Use YouTube to help you get the early majority for your niche, because it’s one of the best vehicles to use right now to help you get major amounts of traffic to your site.
This is what it’s all driving towards. I hope you can appreciate what I’m saying here. With the power of YouTube and the fact that they’re teamed up with Google, it’s just incredible. We live in incredible times.
You can go out and try and spread your attention and use a whole bunch of different video sharing sites, different strategies, on different platforms and things, and end up spreading yourself so thin that you don’t show any results, but this strategy has been tested and proved and I’m now just applying it to YouTube.